Illustrated Mylo
Over the years at Mylo, I developed a branded illustrative style based on simple forms (some simpler than others ) and the strategic use of brand colors, including gradients on the figures to create form and shadow. These illustrations were designed to effectively convey a wide range of ideas, insurance scenarios, and partnership needs.
Illustration | color Theory
| Partnership Marketing
In addition to illustrating insurance situations and services, I had the exciting opportunity to create illustrated versions of products—like these cars for a car giveaway marketing campaign.
| Webpage Header Illustrations
When we transitioned Mylo's branding from image-based to illustrative, this meant replacing all the header images on the pages of the website. These illustrations were designed with a structured approach, where the environment remained secondary to the characters and insurance themes—creating depth while keeping the focus on the page’s theme.
