Dupont Crop Protection
Can Dragons Protect Crops?
This promotional video of a crop protecting dragon supported DuPont Crop Protection's "Prequel Herbicide" print ad, focusing on weed burn-down. It was used across multiple touchpoints, including online, tradeshows, and promotional materials. As art director, I conceptualized the storyboards and collaborated with Bazillion Pictures to bring the final piece to life.
creative concepts | Art Direction | story boards
Awards and Prequel Dragon Video
The Communicator Awards, Award of Distinction — Silver, for online video animation.
Bronze Telly Award, Online Commercial — Animation.
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What about knights?
In addition to Prequel's video, I also produced another video for DuPont's Crop Protection team. This patrolling knight in the "Realm Q Herbicide" field takes down any weed in its path. For this project, I had the opportunity to work with R2 Production for primary video and Bazillion Pictures to produce the final piece, once again contributing creative concepts, storyboards and art direction.
The project development involved multiple steps, from sketches and sourcing the right armor to wireframing, animation testing, and iterations.
