Academy Bank
Awards
Two AMBIT silver awards for business-integrated marketing and online display advertising
As part of the creative team, I helped conceptualize the 'DONE DEAL' headline and campaign, designing online display ads, billboards, and posters. This yearlong, multi-media campaign aimed to boost Academy Bank's brand awareness in Kansas City and Colorado Springs while attracting prospects for commercial loans.
Targeting C-suite executives seeking $10–$20M loans, we leveraged a multichannel media mix, using online display ads with messaging that highlighted competitors' weaknesses. While brand awareness was the primary goal, the digital campaign also drove strong engagement.
creative concepts | Graphic design | Branding/identity
Notable Engagement
39MM impressions
15% CTR
13,672 page views.
